In addition to this the music video helps to promote the artist themselves along with products, an example of this is the Gangnam Style music video, if it wasn't for that then no listener would know that PSY actually sings the song, This massively boosts the profile of PSY, now every viewer knows of the Gangnam Style creator. Overall, the purpose of a music video is to sell the song and create a reaction in order for the audience to remember the song. Also, the music video will give the viewer a greater understanding of the songs purpose. In addition to this the video will entertain the viewers and show off the any talents the artist may have. By creating reconisable visuals, the song will sell more CDs, DVDs, and downloads. Lastly, to market the artists profile, just like PSY in Gangnam Style which I spoke about before. |
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